A decade of sales figures show Lexus as the best selling luxury brand in the United States and the most recent numbers show the same with Lexus outselling Mercedes-Benz for the first quarter of 2010.
Styling and attention to detail keep the brand on top. Keeping customers informed is also important to Lexus engineers. With that in mind, all models that offer the subscription based Lexus Enform with Safety Connect: the HS 250h, the IS C and the IS F, the LX 570, the RX 350 and RX 450h SUVs will also offer the free service, Lexus Insider.
The all-new industry leading Lexus Insider grants owner’s access to customer tailored Podcasts.
Lexus Insider™, an optional service, provides owners with useful information and entertainment, helping enhance the Lexus driving experience. Drivers can listen to audio articles ranging from product tips and technology how-tos to information about special events and owner benefits.
For owners that want to receive the audio broadcasts this can be achieved by pressing a button, however, the customer can also opt out of the program. According to Lexus representatives, the Podcasts, normally three to four minutes in length, offer the customer “vehicle technology with tips on their specific model of Lexus vehicle and its capabilities; updates on Lexus-exclusive regional events; and selections from Lexus magazine lifestyle articles”. The “Lexus” magazine articles can include: audio fiction, music samples, and travel/tour guide information, i.e., “Insider” tips relating to dining and entertainment venues and the addresses of the venues for easy navigation.
The Lexus owner does not have to listen to the audio cast the minute it arrives, but can select “Ignore’ and the article will be saved to an “articles saved list”. Lexus research granted information on what news and destination information Lexus customers most need. That information granted the impetus for the topics offered in auto casts. The luxury brand expects to initially send customers 1 to 4 auto casts a month with customers at liberty to configure the settings for when to receive the audio casts.
Lexus, a step ahead of the competition, shows why as engineers strive to grant customers every technological advance available.
