Dealer Review On Lexus Blog – Review Of Lexus Experience
These days dealers have to work as hard as ever to win over potential buyers. Recently, a group of mystery buyers were dispatched to test dealership experiences and among them was Lexus. Today, on the Lexus Blog we will cover the results of this study.
Dealers Are Visited – Lexus Blog Reviews Results
A lot can be learned when doing these dealership surveys, they generally give a fairly accurate representation of actual experiences. These surveys uncover a number of things from how dealers are treating customers to whether they had enough useful information to provide the shoppers.
Dealership Brochures – Are Dealers Running Low On Brochures And Losing The Sale?
One fairly consistent problem was the lack of brochures and other media material that shoppers could take with them and study at home. This information will be helpful in determining which car suits the customer best and will also serve as a reminder to check back in with the dealer soon.
Mystery Shopper | Overall Reviews Were Tallied
Data was collected by 3,658 mystery shoppers, which included questions such as, who’s going to be the primary driver of this vehicle, and whether or not they offered the customer the opportunity to test drive the vehicle. The study provided some good insight into ways dealerships can enhance the experience, but one might suggest a comparative study with the same questions and just a slight twist.
Referrals | And Impact On Sales
The twist would be that these shoppers were actually friends or acquaintances of somebody that had purchased from this dealership and had been referred. The hypothesis being: dealerships would see tremendous gains in sales if they were to receive a referral from a previous customer.
This act alone would add a completely different level of trust and confidence both from the buyer side and from the seller side because frankly who wants to spend time trying to sell some a car to someone that can not afford it. Equally, who wants to spend their hard-earned money with someone who doesn’t think they have it or is uncomfortable and getting past that little debacle.
Key takeaways are:
1. Have enough brochures and literature
2. Treat everyone equally and fairly – GIve them space but don’t ignore them
3. Listen to the customer and don’t try and be overly convincing.
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